Merrill Martin

Summary

Marketing professional with a proven track record of business process improvements. Development of programs that generate sales growth, brand awareness, and improved exposure throughout the sales channel.

Accomplishments

Pricing Strategy

• Developed and implemented pricing strategy working with Sales and Marketing management.
• Implemented periodic price increases in ERP to meet corporate objectives.
• Managed and maintained process for special pricing agreements.

Marketing Strategy:

• Developed company's on-line strategy to support existing customers and grow brand awareness.
• Developed and successfully executed company brand transition strategy.
• Teamed with Sales Management to develop effective pricing strategy.
• Led cross functional teams that included Sales, Finance, Engineering and Production in the development of Marketing Programs.

Communications:

• Produced and edited newsletters and broadcast emails to Sales Channel Partners.
• Created monthly newsletter for Leadership team and sales force that identified developing economic trends, competitive product releases, and developing technologies.
• Designed and developed content of Corporate Capabilities and Product Brochures.
• Developed layout and edited content of Product Instruction Manuals.
• Developed Corporate website with cloud based lead management system.

Metrics and Analytics:

• Developed Sales Performance Report that integrated data from different sources including ERP using Tableau® Software that provided visualization of data and interactivity that revealed opportunities and threats.
• Developed algorithm that estimated available product market potential from US Census Bureau data and displayed results geographically. This optimized deployment of Sales Force.

Business Productivity Improvement:

• Created product configuration and quotation tools for Sales force that reduced time to respond to customers and reduced errors in product model numbers and pricing.
• Developed Quality Audit Survey that provided consistent evaluation of vendors leading to improved component quality.
• Created SharePoint based tools for customer set up and distributor reference. Reducing time and errors by Customer Service for these repetitive tasks.
• Designed and created web site content management system that maintained consistent design, reduced update time and eliminated broken links.

Leadership and Mentoring:

• Lead cross functional teams that included Sales, Finance, Engineering and Production in the development of Marketing Programs.
• Utilized annual goals and objectives process with scheduled reviews to motivate and address obstacles with direct reports.
• Hired and mentored successor as part of successful succession planning.

Certifications

• Principles of Lean Manufacturing - May 2016
  Florida Institute of Technology

Experience

• Lenze Americas Corporation
• AC Technology
• Control Techniques
• Square D
• Telemecanique
• Minarik Electric
• Reliance Electric